LIVE ONLINE - Generative AI for Proposal Professionals Training Class | September 10-12, 2024 (12:00 pm - 4:30 pm U.S. Eastern each day over 3 days)

When Sep 10 2024 12:00 PM - Sep 12 2024 4:30 PM (EDT)
Where Webinar - Live Online class - 12:00 pm - 4:30 pm each day over 3 days

Event fee:

  • $795.00 per student includes all training materials, handouts, and live instructor-led training. No discounts are available.
  • A temporary license (class time + 7 days) to access the Training Tenant in our multi-tenant Generative AI Proposal Development Center (PDC)

Your challenge

AI is changing how proposal professionals manage new business pursuits and write competitive proposals. 

Now is the time to reskill your business development workforce and train them to use these new AI tools to increase your competitive advantage.

The solution

This class will give your capture and proposal professionals the background and hands-on experience they need to use Generative AI (GenAI) to research, draft, review, and revise proposal content in a fraction of the time and cost of current methods. Your team will learn how to write effective AI prompts that save research and drafting time; use a secured, private GenAI platform designed specifically for GovCon to perform proposal tasks such as solutioning, proposal content development, compliance checking, and review and revision; and build winning proposal content by injecting results from searches of a simulated corporate data library into GenAI-created proposal narrative. 

When you complete this class, you’ll be a proficient user of AI-assisted tools to manage and create proposal content, and you’ll never go back to the old ways of building proposals.

What you will learn

In this Generative AI for Proposal Professionals class, you’ll learn how to:

  • Understand the capabilities and limitations of AI models.
  • Combine engineered prompts and chain-of-thought to develop prompts for your company’s best practices.
  • Use an AI Chatbot and AI-assisted proposal drafting tool to quickly generate high-quality content that builds on your company’s differentiated capabilities.
  • Use an AI-assisted compliance checking tool to review draft proposal content and make revisions to address weaknesses, mitigate risks, and differentiate your offering.
  • Bolster pre-RFP solutioning with innovative ideas in a facilitated workshop construct.
  • Apply all of these skills in a capstone exercise that uses GenAI to simulate
    end-to-end development of proposal content.

Who should attend?

  • Company Executives
  • Project Managers
  • Market Research Professionals
  • Competitive Intelligence Professionals
  • Business Development Professionals
  • Capture Management Professionals
  • Technical Professionals
  • Proposal Management Teams
  • Proposal Managers
  • Volume Leads
  • Subject Matter Experts
  • Proposal Writers
  • Editors
  • Graphic Artists
  • Orals Coaches
  • Proposal Color Team Reviewers

(Eligible for 12 APMP CEUs)

Agenda (three modules over 3 days)

Module 1 – Introduction to AI-Assisted Proposal Development
(Approximately 4.5 hours)

Develop an in-depth understanding of the capabilities of Generative AI—as well as its limitations—with custom content, demonstrations, and exercises. We’ll show you how to overcome the limitations of GenAI with prompt language, techniques, and templates that take maximum advantage of AI chatbot capabilities. You’ll experiment with the amazing capabilities of GenAI to write creatively; respond to your prompts with content in a persona, tone, and style that you specify; infuse responses with data from sources such as your corporate private data library; and generate outputs in convenient forms such as narrative, briefing outlines, and lists. You’ll also learn techniques for using hybrid prompts that combine engineered prompts and chain-of-thought to help you quickly converge on desired outcomes.

Our discussion of GenAI limitations will cover why models hallucinate, the need to fact-check all GenAI outputs, how GenAI can be forgetful in a conversation, how to detect and deal with bias—and how to overcome these limitations.

By the end of the first session, you’ll be ready to use AI-assisted tools to perform actual proposal tasks.

Module 2 – Enterprise AI Platforms and Prompt Engineering for Proposal Development (Approximately 4.5 hours)

On Day 2, you’ll be given an account and begin working in the Lohfeld GenAI Training Tenant, a secured enclave environment with a commercial AI instance that is trained to help you do proposal tasks. We’ll show you how to use the AI-assisted tools and ensure you understand how your proprietary data is protected from corruption and leakage. You’ll develop proposal content based on actual PWS and RFP evaluation criteria using a proposal content drafting tool that interacts with an AI chatbot.

You’ll also use Internet search and retrieval augmented generation (RAG) to search through a simulated corporate private data library for capabilities to satisfy a requirement. You’ll select from the vendor’s built-in prompt library to generate GenAI responses that you’ll compare with the responses from your custom prompts.

By the end of the second session, you’ll be writing your own prompts, skillfully creating new proposal content, and designing chain-of-thought prompts to build custom workflows that adhere to your company’s best practices. 

Your temporary Training Tenant license will last ~7 days after the class. During this time, you can continue using the Training Tenant to experiment with the AI platform and develop and test prompts for your personal prompt library.

Module 3 – Lohfeld Generative AI Proposal Development Center
(Approximately 4.5 hours)

On Day 3, you’ll continue to work in the Lohfeld GenAI Training Tenant to respond to a real government RFP. You’ll generate proposal content, use the AI platform to assess compliance and offer recommendations to improve your product, and make revisions based on recommendations that you select. We’ll also demonstrate how you can use a GenAI Chatbot to forecast evaluation criteria and develop solution concepts in advance of the final RFP release.

We’ll finish the day with an in-class capstone exercise that has you use all of these capabilities to develop a high-scoring technical volume section in response to an RFP. Completion of the capstone exercise earns you the Lohfeld Generative AI for Proposal Professionals course completion certificate.

By the end of the third session, you’ll be using AI tools to confidently assist capture teams, help SMEs create high-scoring solutions, and write proposal content better and more quickly than ever before.

Please complete this form, and then you will be taken to the payment processing page.

* *
Title* Department*
City* State*
Postal Code* Country*


Beth Wingate, President
Lohfeld Consulting Group, Inc.

Please click Submit and you will be taken to PayPal to complete payment via credit card. (No PayPal account is required.)

NOTE: You must click the Submit Payment button on the PayPal payment page to complete your registration successfully .

Cancellations and Transfers

Student substitutions are permitted at any time up to the start of the class (please notify your instructor so s(he) can forward the invitation to the substituted student).

Fourteen (14) days or more prior to the start of the class: No charges will be incurred for cancelling or transfer of class registration.

Thirteen (13) days or fewer prior to the start of the class: The full tuition is due. There is no credit available to transfer or refund. If rescheduling, an additional payment in the amount of the new registration will also be due.

Student No Show

If a student fails to attend class, the full tuition is due and there is no credit available to transfer or refund.


Refunds are made upon request only for registrations cancelled fourteen (14) calendar days, or more, prior to the class start date.


No recordings of Lohfeld Consulting Group classes are permitted or available.